As it happens
The WhatsApp way
Message us like you message anyone. Photos, voice notes, quick texts — no app, no login.
They're only this small once.
The baby book
that writes itself.
Send moments over WhatsApp as they happen, or log into your dashboard to upload photos and videos to a book you create there. We turn them into a beautifully written memory book, printed and bound.
How it works
Three simple steps
to your memory book.
Two ways to send: message us over WhatsApp as moments happen, or bulk upload what you've already collected from your phone or computer. Either way, the next steps are the same — watch it come together, then hold the finished book in your hands.
New · Catch up at once
Bulk upload
Drop in years of photos from your phone or computer. We sort, date and place them for you.
Duplicates
Forgotten notes
No book yet
Your camera roll
Your camera roll keeps growing. Chapters helps you find the beautiful moments worth keeping and sharing, for what you've captured and what's still ahead.
Your book starts here
01. Share
Message us on WhatsApp the way you already do. Voice notes, photos, quick texts, in your own words and at your own pace. No app, no login, no extra effort.
Start now
02. Collect
Every moment lands in your timeline, sorted as you go. Add photos, tweak entries, and preview your book as it grows. Everything in one place, ready when you are.
Start now03. Keep
At the end of your year, you approve the draft. We print and deliver a matte laminated hardcover on 170gsm photo paper. The kind of thing you pass down.
Start now
January · week 2
First smile
The first smile we were sure was really a smile.
Tuesday morning, just after her feed
3
February · week 6
The blanket giggle
You woke up giggling before your eyes were even fully open. I thought it was a little cough at first, then you did it again, tucked under your blanket like you were laughing at some joke only you knew. I stood in the doorway for a bit and didn't say anything. I was worried that if I moved, or made too much noise, you would stop. No idea what was so funny. I hope you always find mornings that funny.
One of those tiny things we nearly missed.
4
January to February · pages 3-4
170gsm
Semi gloss pages
Thick photo paper that holds colour and detail beautifully.
Matte laminated
Printed hardcover
A printed cover with a soft matte finish, made to be handled.
Locally printed
Printed close to home
Designed, printed and shipped locally. Delivered within two weeks.
Why Chapters
The baby book
that writes itself.
Send the photos, voice notes, and tiny WhatsApp moments you already share. We turn them into a printed keepsake.
A keepsake without the homework.
No new app
WhatsApp is enough
No blank pages
We shape the story
No catch-up guilt
Tiny moments count
Parent reviews
What families say
after opening their book.
Early family reviews
“I didn't realise how many moments I'd already forgotten until I saw them all together. It felt like our year had been quietly saved for us.”
“It didn't feel automated. It felt like someone understood what mattered.”
“My daughter held the book and said 'that's me'. I had to leave the room.”
“I just sent voice notes on WhatsApp like I always do. Approving the book took ten minutes.”
Pricing
Try it free.
Stay free, or go unlimited.
Start with five days of everything, free. After that, your plan covers how much you can send us — stay free on Basic with limitations, or AED 21 a month on Plus. The printed book is separate: a one-off from AED 239, only when you want a physical copy.
Your plan · monthly
How moments reach us
Covers what you can send and whether we keep writing your book for you. Basic stays free forever; Plus keeps the full experience going.
AED 0 on Basic, or AED 21/mo on PlusOptional. Cancel any time.
Your book · one-off
What you order printed
A hardcover printed from whatever you've saved, ordered whenever you're ready. Buy one, several, or none at all.
From AED 239 per bookNot included in a plan. Same price on Basic or Plus.
What happens after you sign up
Days 1–5 — everything unlocked
Your free trial. Unlimited WhatsApp messages, voice notes, and us writing your book as you go. No card needed.
From day 6 — Basic, unless you subscribe
The premium features stop: you drop to 3 messages a week, saved as-is, no book creation from us. Subscribing to Plus at AED 21/mo keeps them (cancel anytime).
Any time — your book stays printable
Trial, Basic or Plus, you can always order a printed book from what you've saved, at the same price.
Your plan · monthly
Start on a free trial.
Land wherever suits you.
Five days of everything, free. After that you stay on Basic at no cost, or subscribe to Plus to keep the premium features. Your book is priced separately either way.
Basic
Free, forever
Where your trial settles if you don't upgrade — still free, just simpler.
- 3 messages a week, sent over WhatsApp
- Saved to your timeline as-is — no context or analysis
- No automatic changes to your book
- Order a printed book anytime from what you've saved
Plus
Never miss a moment
Keep everything your trial gave you — unlimited messages and us writing your book — for as long as you're subscribed.
- Unlimited WhatsApp messages, including bulk sends
- Unlimited auto-changes to your book, all subscription long
- Add voice notes as you go
- We keep writing your book, automatically
Coming soon to Plus
- Family sharing — invite grandparents and partners to add moments too
- Systematic albums — every year automatically organized, not just one book
- Individual page design — layouts, stickers and finishing touches of your own
AED 21/mo
Includes 5% VAT · billed monthly
Early pricing — subscribe now to lock in AED 21/mo before it goes up.
Start free trial5 days free, no card required · cancel anytime
Neither plan includes a printed book. That's the separate one-off — from AED 239, the same price on Basic, Plus or the trial.
Your book · one-off
Order a hardcover
whenever you're ready.
A one-off purchase, separate from your monthly plan: never included in one, never priced differently because of one. Two sizes, matte laminated hardcover on 170gsm pages, up to 24 pages included as standard.
From AED 239plus flat AED 29 packaging & delivery
See book sizes & pricing →FAQs
You've got questions.
We've got you.
Everything you're wondering before you send that first voice note.
No. Everything works over WhatsApp. All you need is to sign up and start sending us your memories as you go.
Photos, voice notes, videos, and text messages. Whatever feels natural.
As often or as little as you like. There's no minimum.
You approve the draft, then we print and deliver, typically within two weeks.
Never. Your content is yours alone and will never be used to train any model.
All media is encrypted in transit and at rest. You can request full deletion at any time.
Privacy & Trust
Your family's story
stays yours.
You're sharing intimate moments: photos of your children, voice notes from your home. We built Chapters so trust isn't something you have to take on faith.
Encrypted in transit & at rest
Your photos and voice notes are protected from the moment you send them to the day they're printed.
Never used for training
Your content exists only to create your book. We will never train models on your family's data.
GDPR compliant
All data is fully compliant with GDPR and AES-256 encrypted.
No human reads your messages
Only automated systems process your content to generate your book.
WhatsApp protected
WhatsApp protects messages end-to-end, and Chapters only processes what is needed to create your book.
Delete any time
Request full deletion whenever you want. All your data is removed within 7 days, no questions asked.